I have just turned down a very polite request to licence the name "Cheshire Heraldry" for commercial use by someone who thought it would be a good idea to start a small heraldry/surname franchise (a bucket shop) in Cheshire. The very polite initial enquiry asked if I would mind if he traded as Cheshire Heraldry!
Of Course I mind. In its own small way, Cheshire Heraldry has, over an increasing number of years, become a brand in its own right and I have absolutely no intention of having that brand associated with the questionable activities of any heraldry bucket shop. I persuaded the would be business man that he would be most unwise to risk his investment funds by using the name Cheshire Heraldry as I would certainly sue under the common law tort of passing off; I have traded and published under that name for over 17 years. Whether I also succeeded in persuading him that he would have a clearer conscience if he embarked on a more ethical business venture remains to be seen.
While I was "talking" to my friend the would be business man I decided that, as a further protection to the name, I would incorporate Cheshire Heraldry as a Limited Company. I shall continue, for the moment at least, to declare the income I receive from Cheshire Heraldry as a sole trader and I shall use the limited company in its dormant state to hold any other intellectual property I might consider in the future.
Subscribe to:
Post Comments (Atom)
Shotwick and Hockenhull
Having just started the emblazonment of the arms of Mrs. Margaret Hockenhull, late wife of John Hokenhull of Prenton," 1613, I noted th...

Popular Posts
-
Readers of this weblog will be well aware that I have grave concerns over the lack of any lawful authority behind the acts of the so called...
-
The armorial bearings newly devised and used by the "Office of the Chief Herald of Malta". You may be aware that earlier in...
-
It has come to my attention, perhaps rather late in the day (closing date for responses was 29th June 2020), that Kenya is striving to re...

No comments:
Post a comment