Tuesday, 28 June 2016

Cheshire Heraldry

I have just turned down a very polite request to licence the name "Cheshire Heraldry" for commercial use by someone who thought it would be a good idea to start a small heraldry/surname franchise (a bucket shop) in Cheshire. The very polite initial enquiry asked if I would mind if he traded as Cheshire Heraldry!

Of Course I mind.  In its own small way, Cheshire Heraldry has, over an increasing number of years, become a brand in its own right and I have absolutely no intention of having that brand associated with the questionable activities of any heraldry bucket shop. I persuaded the would be business man that he would be most unwise to risk his investment funds by using the name Cheshire Heraldry as I would certainly sue under the common law tort of passing off; I have traded and published under that name for over 17 years. Whether I also succeeded in persuading him that he would have a clearer conscience if he embarked on a more ethical business venture remains to be seen.

While I was "talking" to my friend the would be business man I decided that, as a further protection to the name, I would incorporate Cheshire Heraldry as a Limited Company. I shall continue, for the moment at least, to declare the income I receive from Cheshire Heraldry as a sole trader and I shall use the limited company in its dormant state to hold any other intellectual property I might consider in the future.

Stunning pub heraldry

An article in "Cheshire Live" is one not to be missed for heraldry addicts. Headlined as "Inside the stunning pub on the door...

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