When the rights to the Burke's name were sold by the then Burke's Peerage & Gentry (UK) Limited to William Bortrick, William created a brand new company called Burke's Peerage (1826) Limited and Burke's Peerage & Gentry (UK) Limited then fulfilled its agreement and changed its name to disassociates itself with the brand it no longer owned (and became Jacks Hill Limited).
There have been a number of Companies over the years which have used the Burke's name, one of which, Burke's Peerage Limited incorporated in 2007, is now under consideration to be struck off by Companies House. Sometimes. it is hard to keep up!
https://www.freecompanyaccounts.co.uk/accounts/burkes-peerage/AnnualAccounts/2013-12-31
What a lot of Burkes !
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