I have often felt that local, National, initiatives might be better. It was good to see so many personal banners flying at "The Gathering" recently held in Edinburgh and I'd love to see English armigers (perhaps those members of The White Lion Society?) parading as a group with their personal banners at The Lord Mayor's Show in London. If it took off, it might be possible to repeat the same at similar regional events.
We seem to be fighting a loosing battle with bucket-shops but I did like the screenshot warning someone on the International Heraldry Day website had created.
I wish the promoters of International Heraldry Day the best of luck.