Grant of Arms to a Camera Dealership

I stumbled across this report a couple of days ago. In the good tradition of newspaper/magazine reporting the headline is completely erroneous (it isn't a grant of arms to Nikon at all but rather one to the company of Grays of Westminster, a Nikon camera dealership. An informative read despite the headline.

http://www.professionalphotographer.co.uk/News-and-Reviews/2014/11/Coat-of-Arms-awarded-to-Nikon